ROCHESTER, N.Y. - Printers competing for profitable color jobs are using Xerox's
Confident Color program to ensure the finished product not only meets customers'
demands but generates repeat business.
Confident Color takes the uncertainty out of color management, so repeatable,
consistent color can be achieved quickly and easily. Realizing this can’t be done
with technology alone, the program includes consulting, business development,
partner services and custom solutions.
"As print professionals deal with different printing devices, usually in the
same plant, the need for color consistency is critical. Xerox has faced this challenge
and brought reliable color printing into the 21st century," said Frank Romano,
RIT Professor Emeritus.
Automation Essential to Color Success
On the technology front, Xerox’s digital presses are the only ones that automate
all three major steps in the color management process: calibration, profiling
and hitting spot colors.
Calibration and profiling are managed with Xerox’s Automated Color Quality Suite
(ACQS), which maintains color precision for all applications, including marketing
collateral, brochures and direct mail pieces. Automation not only saves time but
ensures color consistency on every job and across multiple print engines.
REAL Digital International relies on Xerox’s technology to guarantee color consistency,
shorter production times and lower costs.
“With the matte dry ink, the iGen4® EXP presses have allowed us to build a leading
market share based on superlative color,” said David Laybourne, managing director,
REAL Digital International. “With these presses, we know the color quality will
be the same from one sheet to 50,000 sheets. The confidence that instills in our
customers is very important.”
Expert Advice, Services and Customized Solutions
For Mimic Print & Media Services, Xerox’s Confident Color helped triple their
print volume while delivering consistent color quality on applications such as
corporate logos and brochures. The company has also reduced production times –
in some cases turning jobs in less than 24 hours.
"Xerox’s color consulting team provided the assistance we needed. The training
absolutely gave us a competitive advantage," said Laura Ambrozic, president, Mimic
Print & Media Services. "I don’t believe there’s another color management
consultant organization available that can touch Xerox."
Additional offerings and resources of Xerox Confident Color include:
- Xerox Business Development Consulting Services and ProfitAccelerator® tools help
customers capture new services such as cross-media marketing and photo publishing.
- Xerox Production Color Consultants assist with digital press setup and integration
with existing prepress and workflow systems. Color Management workshops and G7
Master Printer Certification allows customers to leverage their systems.
- Customized solutions can be developed for unique color management requirements.
- Business Innovation Partner Solutions, such as CGS-ORIS, ensure digital and offset
work together to deliver matching color.
To learn more about Confident Color visit www.xerox.com/confidentcolor.
With sales approaching $23 billion, Xerox (NYSE: XRX) is the world’s leading
enterprise for business process and document management. Its technology, expertise
and services enable workplaces – from small businesses to large global enterprises
– to simplify the way work gets done so they operate more effectively and focus
more on what matters most: their real business. Headquartered in Norwalk, Conn.,
Xerox offers business process outsourcing and IT outsourcing services, including
data processing, healthcare solutions, HR benefits management, finance support,
transportation solutions, and customer relationship management services for commercial
and government organizations worldwide. The company also provides extensive leading-edge
document technology, services, software and genuine Xerox supplies for graphic
communication and office printing environments of any size. The 140,000 people
of Xerox serve clients in more than 160 countries. For more information, visit
http://www.xerox.com, http://news.xerox.com or http://www.realbusiness.com. For investor information, visit http://www.xerox.com/investor.