ROCHESTER, N.Y. – Color is surprisingly absent in classroom handouts, according
to a survey commissioned by Xerox (NYSE: XRX) of students in grades 3-12. In fact,
seven in ten noted that very few or none of their handouts have pictures (72 percent)
or charts or graphs (69 percent) in color.
Color has been shown to have an impact on comprehension, and students agree.
A majority who receive copies at school believe that words or pictures in color
would help make schoolwork more interesting (77 percent agree, including 26 percent
who strongly agree) and homework more fun to do (70 percent agree, including 25
percent who strongly agree).
The surveyed students indicated that color materials are particularly effective
for more complex subjects, with 58 percent saying they would learn more in science
if materials were in color.
“With shrinking budgets, color printing does not have to be cost prohibitive.
There are affordable options like the new ColorQube® 8900 Color Multifunction
Printer, which creates documents inexpensively on a wide range of media, including
recycled paper,” said Leah Quesada, vice president, Marketing, Enterprise Business
Group, Xerox. “With the right tools in place, color can be maximized in the classroom
to the benefit of the students.”
To help school administrators affordably manage their print costs, Xerox offers
the Hybrid Color Pricing Plan, which automatically analyzes the amount of color
used in a document and charges accordingly. Access to color printing devices can
also be controlled via a PIN or school ID badge.
Survey Methodology
This survey was conducted online within the United States by Harris Interactive
on behalf of Xerox from Nov. 16-28, 2011 among 1,002 students in grades 3-12.
Figures for age, sex, race/ethnicity, parental education, urbanicity and region
were weighted where necessary to bring the overall sample into line with their
actual proportions in the population of U.S. 8-18 year olds. Because the sample
is based on those who agreed to be invited to participate in the Harris Interactive
online research panel, no estimates of theoretical sampling error can be calculated.
About Harris Interactive
Harris Interactive is one of the world’s leading custom market research firms,
leveraging research, technology and business acumen to transform relevant insight
into actionable foresight. Known widely for the Harris Poll and for pioneering
innovative research methodologies, Harris offers expertise in a wide range of
industries including healthcare, technology, public affairs, energy, telecommunications,
financial services, insurance, media, retail, restaurant and consumer package
goods. Serving clients in more than 215 countries and territories through our
North American and European offices and a network of independent market research
firms, Harris specializes in delivering research solutions that help us – and
our clients – stay ahead of what’s next. For more information, please visit http://www.harrisinteractive.com.
About Xerox
With sales approaching $23 billion, Xerox (NYSE: XRX) is the world’s leading
enterprise for business process and document management. Its technology, expertise
and services enable workplaces – from small businesses to large global enterprises
– to simplify the way work gets done so they operate more effectively and focus
more on what matters most: their real business. Headquartered in Norwalk, Conn.,
Xerox offers business process outsourcing and IT outsourcing services, including
data processing, healthcare solutions, HR benefits management, finance support,
transportation solutions, and customer relationship management services for commercial
and government organizations worldwide. The company also provides extensive leading-edge
document technology, services, software and genuine Xerox supplies for graphic
communication and office printing environments of any size. The 140,000 people
of Xerox serve clients in more than 160 countries. For more information, visit
http://www.xerox.com, http://news.xerox.com or http://www.realbusiness.com. For
investor information, visit http://www.xerox.com/investor.
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